How Zycus Simplified Website Enquiries with Witzo's AI Chatbot

About Zycus

Zycus is a global provider of AI-driven Source-to-Pay software, helping businesses manage sourcing, contracts, suppliers, procurement, and accounts payable. Its website attracts visitors from around the world, including potential customers, existing suppliers, event attendees, and job seekers.

Each visitor comes with a different question. Some want to understand Zycus's procurement solutions, while others need assistance with supplier registrations, sourcing events, or upcoming conferences.

Managing these enquiries across multiple time zones while providing timely responses was becoming increasingly challenging.

In December 2025, Zycus implemented Witzo's AI chatbot on its website to answer visitor questions, capture potential leads, and schedule sales meetings. The chatbot became a convenient first point of contact, allowing visitors to access information without depending on human support for every enquiry.

Problem:

When website enquiry spikes overload support teams

With visitors from different regions and time zones, Zycus faced challenges in managing a wide range of website enquiries.

Potential customers sought information about Source-to-Pay solutions, suppliers needed help with sourcing events, attendees looked for conference details, and job seekers explored career opportunities.

Handling these repetitive questions manually required significant support resources, while delayed responses could affect visitor experience and potential sales opportunities.

Zycus needed a solution that could provide instant answers, manage enquiries around the clock, and connect interested visitors with its sales team while keeping human support available when necessary.

Solution:

How Witzo's AI Chatbot Automated Website Enquiries

Zycus integrated Witzo's AI-powered text and voice chatbot into its website to provide instant answers, manage visitor enquiries, and simplify customer interactions.

Using Zycus's existing content, the chatbot answers questions about products, services, security certifications, and events in approximately two seconds. It also supports multiple languages, helping visitors from different regions access information easily.

Beyond answering questions, Witzo captures potential leads, collects contact details, and schedules meetings with the sales team. When visitors need additional assistance, the chatbot connects them with a live agent, ensuring human support remains available when required.

The Difference Witzo AI Made for Zycus

Witzo transformed how Zycus manages website enquiries by handling 23,977 conversations, providing instant responses, and supporting visitors across multiple time zones.

With 99.8% of conversations handled without human escalation, only 45 required live agent assistance, allowing the support team to focus on more complex enquiries.

Beyond customer support, Witzo helped generate business opportunities by capturing 716 contacts from 89 countries and booking 178 sales meetings directly through the chatbot.

During peak event season, Witzo managed 11,158 conversations in October alone, demonstrating its ability to handle high enquiry volumes while maintaining round-the-clock assistance.

Impact:

23,977 Conversations Handled with Only 45 Human Escalations

Between December 2025 and October 2026, Witzo handled 23,977 conversations on Zycus's website, improving visitor support and lead generation.

• 23,977 Conversations Handled: Monthly conversations reached 6,663 in September and 11,158 in October during peak event season.
• 99.8% Without Human Escalation: Only 45 conversations required human assistance, reducing the support team's workload.
• 178 Meetings Booked & 716 Leads Captured: Witzo captured contacts from 89 countries and facilitated sales meetings.
• 96% Positive Feedback: 1,179 of 1,233 rated conversations received positive feedback.
• Simplified Supplier Support: Helped suppliers with event access, registration, and account-related enquiries.